What is a Business Account?

Do you know that there are 73 million internet users in the Philippines? 

Well then, you must have heard of the term "social media." Social media are social platforms or media used to propagate information and facilitate communication. These are tools that provide help for reaching a wide array of distances, may it be within your local areas or overseas.

Within social media, we have social accounts that serve as our identity or persona in the social media world. These accounts reflect who we are, what we like, and what we think of. These are tools that primarily enable the public to get to know us or to get a glimpse of what we are. These personal accounts are what represent us in the world of advancing technology. 

However, aside from personal accounts, there are also what we call "business accounts." These are accounts that differ from personal ones. These are accounts that were mainly made for business purposes. As its name suggests, it is intended for business or generating sales.

But  how do you really know if it's a business account?

Well, business accounts tend to do one thing: promote or showcase their products to attract customers. If a page or account is promoting an item in return for resources, specifically money, then it is absolutely a business account. One example is Shein.

SHEIN

Shein is considered the largest fast-fashion retailer globally, established in 2008, and is approximately manufacturing 10,000 products daily. Shein is a popular brand with a wide array of goods, from clothing and shoes to other functional products. It is a general store that does not only focus on one product. However, they are most renowned for great clothing, accessories, and foot wear. They provide a range of affordable and accessible clothing as well as a diverse selection that targets Gen Z shoppers.

Currently, Shein has reached 72 million likes and 9.6 million followers on TikTok alone. This business account is proven to be effective through the staggering likes, followers, comments, and "hauls" done by the community. It's effectiveness was evident through social engagements that encourage and promote Shein's popularity.

Thus, Shein is a widely supported business account, for it involves astounding numbers that go up to multiple millions.